Once upon a time I needed a pair of beige high-heeled shoes. I found two different pairs that I liked.
The pair on the left was very fancy and expensive. The brand wasn’t made by a typical shoe designer. It was new to the fashion scene. The shoes were shiny and bright. The mannequin wearing the shoes looked tall and pretty.
The pair on the right were made by a company that had been around for awhile. They were not as exciting or as interesting as the other pair of shoes. They were dull and uninteresting.
So I bought the fancy shoes from a fancy store. One night soon after, I wore them for the first time. The heels were very high, and I realized they weren’t very stable. The shoes were incredibly uncomfortable. The padding on the inside kept coming apart.
So I went back to the other store and bought the other pair of shoes. To my delight, they were very comfortable. And while they weren’t exotic or interesting, they were very well-made. The company that made them had been around for a while, and they obviously knew what they were doing. I wore them many times, for many years.
I couldn’t return the first pair. I was stuck with them. I never wore them again.
And so I learned that it’s better to stick with companies who know how to make shoes because they have been in the business of making shoes and understand how to make them than to go with a crazy new brand that should have never been an option in the first place.